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The artist contributes his £25k prize Mercury Prize to independent music venues

The artist receiving his trophy in his hometown
The musician was awarded the Mercury Prize recently in his hometown

The star has donated the entirety of his £25k Mercury Prize cash to the Music Venues Trust, which functions to protect the Britain's small live music spots.

The star was awarded the award on 16 October as his new release the album was declared the outstanding release of the past year.

The musician has decided to give the cash to the Music Venues Trust, in appreciation of the vital role small stages had in his initial steps.

"As an artist wouldn't be doing my current career if it hadn't been for all the shows I did around the area, and beyond, when I was beginning," said Sam Fender. "These locations are renowned, but they are in difficulty."

From early 2023 onward, more than 150 of these venues have shut down – about 16 percent of the entire UK sector.

Over the past year, well-known musicians such as Pulp, the group Coldplay, Katy Perry and Sheeran have all supported the MVT in its attempts to keep the scene afloat, by adding a small levy to their ticket costs, which supports independent venues.

Fender also participated, raising over £100k on his 2024 arena tour to support thirty-eight local spots across the UK.

The money assisted spaces that were confronting possible closure due to issues stemming from floods, fire incidents and family tragedies, as well as regulatory hurdles, legal disputes and neighbor objections.

Other venues obtained funding support in improving facilities and gear that helped artists and fans.

"The notion that revenue from shows in major spaces backs the independent spots, where it kicks off for artists like me, is just common sense," Sam Fender has said.

Pulp members on stage
The group are one example who donated their Mercury Prize winnings to good causes

Fender is not the first artist to give his award prize money to worthy causes.

Back when they won the award in the year 1996 for their album Different Class, frontman the singer announced that the group would give their prize money to the non-profit the charity.

During 2002, artist Ms Dynamite divided her bounty among several charities, like the children's charity and a Sickle Cell charity.

"Additionally, I gave a £1,000 to my local community centre, to their gymnastics program, because I trained in gymnastics when I was younger and they needed new equipment," the artist told outlets.

Previously, the band gave their prize money to the community center that supported their group, in addition to other grassroots music organisations.

Also 1994 winners the group gave their prize to a charity for MS after a close contact was found to have the disease.

"The victory was sufficient," stated artist Small. "The cash was the cherry on top but we didn't require the bonus, because we had the cake. So our success impacted somebody else's life."

In the past week, the Music Venues Trust announced it had rescued a couple of grassroots venues in the South East, by transferring them to local control.

One venue in the city and the second in that location were purchased under the Own Our Venues program, which is funded by Arts Council England and supporters who acquire "ownership units" in the buildings.

PJ
By

Patrick Johnson

A tech journalist and innovation strategist with over a decade of experience covering UK and European tech ecosystems.

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